Kerala Launches Pilot Program for Plastic Bottle Return at Bevco Outlets
The Kerala State Beverages Corporation Limited (Bevco) is rolling out a new plastic bottle return scheme in a pilot project aimed at promoting responsible waste disposal. The initiative, which launched on Wednesday, is a collaboration with Clean Kerala Company and is starting with 20 Bevco outlets—10 each in Thiruvananthapuram and Kannur.
Under the new scheme, customers will be charged a refundable deposit of ₹20 for each QR-coded plastic liquor bottle. The deposit will be returned when the customer brings the empty bottle back to the same outlet with the label intact. According to Harshitha Attaluri, Managing Director of Bevco, this is a step towards sustainable retail practices. The labels, which were developed with assistance from the Centre for Development of Imaging Technology (C-D...









