From City Life to Organic Farm: Ashok Tapaswi Pioneers a New Movement
FATEHPUR, UTTAR PRADESH – Ashok Tapaswi, a former urban resident, has successfully transformed his barren ancestral land into India's first organic farm for Annatto trees, a plant with seeds used to produce natural sindoor and other bio-pigments. His venture has not only created a successful business but is also spearheading a movement for chemical-free beauty products and rural empowerment.
Tapaswi’s journey began after he became aware of the harmful chemicals, such as lead and mercury, present in commercially available synthetic sindoor. He discovered a safer, traditional alternative in the medicinal Annatto plant, whose red seeds are a source of natural, toxin-free pigment. With no established cultivation model in his region, he began experimenting with a few saplings, eventually gro...
