In a bid to promote sustainability and urban renewal, a luxury beverage brand has partnered with the Centre of CSR & Sustainability Excellence (CCSE) and Shri Ramuchit Memorial Foundation to launch the second phase of its environmental project in Vasant Kunj, New Delhi. The initiative was announced on World Environment Day and focuses on planting and maintaining 450 native trees in one of the city’s heavily polluted areas.
The plantation drive includes species such as Ficus, Canna, and Kaner—chosen for their ability to withstand urban pollution. Urban ecologists were consulted to select trees that would thrive in Delhi’s challenging air quality conditions, ensuring long-term survival and ecological impact.
The event drew support from local officials, including the South ACP of Delhi Police, who acknowledged the project’s role in improving the city’s green cover and enhancing public spaces. The initiative also aims to create a green buffer zone that will contribute to cleaner air and offer aesthetic improvements for the surrounding community.
This project marks another step in the brand’s broader commitment to environmental stewardship, blending corporate social responsibility with efforts to make Delhi a greener, healthier city.