Amazon Entrepreneur Seeds Sustainable Growth with Recycled Paper
In the heart of Altamira, a city often overshadowed by its reputation as the most deforested municipality in the Brazilian Amazon, a small backyard business is redefining the local economy. Alessandra Moreira, a former administrative assistant who turned to sustainable crafting as a means of healing from burnout and anxiety, founded Ecoplante. This innovative company transforms discarded paper scraps into handmade, seed-embedded sheets that can be planted after use to grow vegetables, herbs, and flowers.
The process begins with collecting waste paper, which is shredded and blended into a pulp before being spread over mesh screens. Moreira and her team then hand-sprinkle seeds ranging from basil and arugula to daisies onto the wet fibers.
Once dried, the paper serves as a functional s...









