Flood Maps Backfire at Coastal Residents Feel Less Concerned About Rising Seas
The study reveals a surprising challenge for climate risk communication: while maps of projected sea-level rise (SLR) are often used to raise awareness, they may not effectively increase personal concern among coastal residents. Instead, these visual aids may unintentionally reduce perceived personal risk, even for those whose properties are directly threatened by future flooding.
When shown maps indicating that their homes could be permanently flooded by 2100, residents tended to view SLR as a broader societal issue, less likely to impact them personally. This detachment underscores a common psychological barrier in risk perception, where people perceive climate threats as more abstract or distant from their immediate lives.
Interestingly, the study found that emphasizing infrastruc...