
Stubble Burning Is a ‘Marketing System Failure,’ Not Farmers’ Defiance, Says Academic Study
JALANDHAR: In a direct challenge to the notion that farmers burn stubble out of defiance, a new academic study argues that the practice is a direct result of systemic failures within India's agricultural marketing structure. This comes as the Supreme Court suggested penalizing farmers to curb the air pollution menace linked to stubble burning.
The study, titled "Governmentality and Marketing System Failure: The Case of Stubble Burning and Climate Change in Neoliberal India," was published in the US-based Journal of Macromarketing. Authored by Sujit Raghunathrao Jagadale, Professor of Rural Marketing at IIM-Amritsar, and former IIM post-doctoral researcher Javed M Shaikh, the research cautions against penalizing farmers without addressing the economic and social realities on the ground.
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