Social Media Emerges as a Powerful Tool to Track Shark and Ray Consumption Along India’s Coastline
A new study has shown that social media and citizen science platforms can play a crucial role in tracking the consumption of sharks and rays in India, revealing patterns and species records that traditional scientific surveys often miss. By analysing thousands of online posts shared over nearly two decades, researchers uncovered evidence of widespread interaction with rare, endangered, and legally protected marine species along India’s coast.
The research was conducted by scientists associated with InSeason Fish, an initiative that promotes sustainable seafood consumption, and universities in India and abroad. The study examined 1,293 posts related to sharks and rays uploaded between 2004 and 2022 across six platforms, including social media and citizen science websi...









